The U.S. faces a $37 trillion national debt and a construction industry that wastes nearly $1 trillion annually—half of its $2 trillion volume—due to bloated indirect costs and outdated practices. Despite advancements like BIM, construction remains fragmented and profit-driven by inflated costs and billable hours. Drawing on W. Edwards Deming’s systems-thinking approach, Genesis Building Company and Building Catalyst propose a data-driven alternative that reduces waste and improves project outcomes. Their solution offers a way to flip the profit motive, starting even with projects in early planning stages.
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